Here are 20 effective strategies to reengage inactive users.
Send email or in-app messages with personalized recommendations and updates on new features that may interest them.
Segment users with Good onboarding to understand who leaves and why, and retarget the right people.
Add gamification elements. For example, quizzes to check knowledge or giveaway.
Ask the right questions to groups of users who are willing to provide feedback.
#4 Onboarding email sequence
Onboard via an email sequence of simple, actionable messages to remind users about your product.
#5 Social media friends
Connect with users on social media, such as Twitter or LinkedIn, immediately after they create an account. Timing is important.
#6 Flexible pricing
Provide flexible pricing options for sensitive users who may leave due to high prices.
Define "dealbreaker" features and work to incorporate them later on for user satisfaction.
Build trust and a sense of community by showcasing active users, creating use cases, and providing valuable content.
#9 Customer Education
Educate users with free courses and resources to help them reach their goals, even if it's not directly related to your product.
#10 Provide support
Offer free consulting to help users fully understand and utilize your product.
Offer incentives, such as discounts or loyalty rewards, for returning users.
Re-engage inactive users with targeted push notifications about relevant content or updates.
Create a referral program that rewards users for inviting their friends to try the product.
Run a re-engagement campaign with a limited-time offer or promotion.
Conduct user research to understand why users are leaving and address any pain points or frustrations.
#17 Live support
Offer live support or one-on-one help to assist users with any issues they may be facing.
#18 Social media
Integrate social media and community features to encourage user engagement and create a sense of belonging.
Make sure the product is constantly improving and evolving to meet the needs and expectations of the users.
#20 Free trial
Consider offering a free trial or a freemium model to give users a taste of the product and encourage them to upgrade.